For personal injury law firms

Turn Car Damage Claims Into an Unlimited Marketing Budget

  • Almost every injury client also has a totaled or damaged car — worth $1,000–$2,000 to your firm.
  • That money pays back what you spent on ads to land the case.
  • Reports run in batches from your case system — under a minute each, on autopilot.
  • Marketing that pays for itself = an unlimited budget = you outspend the big firms.

Watch the 2 minute demo

Sample Report #1
Brought a $1,100 initial offer up to a $5,700 settlement
View
Sample Report #2
Brought initial $6,000 offer up to ~$7,500 settlement
View

How It Works

Connect it once. Every case turns into revenue that pays for your marketing.

Connect your case management software
one-time (e.g. Filevine)
Your cases pull over in batches
automatically, no staff time
Reports generate on autopilot
under a minute each
Report + revenue on the file
$1,000–$2,000 each
Repeat it and your marketing pays for itself. Your only limit is how many cases you can handle — not your budget.
Many
APIs
35+
Data Points
60+
Calculations
1-5
Minutes
Trusted Collaborations

Who We Work With

Leading firms and organizations partner with TRUEclaims to get their clients the settlements they deserve.

Personal Injury Mastermind (PIM)
"Right away, you're saying something no other law firm around you is saying"
"It's very reasonable to capture several additional bodily injury cases daily... potentially $10,000's you were losing before..."
Personal Injury Mastermind (PIM)
Ken Hardison, PILMMA
I think this is a game-changer, for clients and for lawyers. I really do
Ken Hardison, PILMMA

Where the Money Comes From

Two kinds of car claims. You earn a fee on each — here's the math.

Diminished Value. A repaired car is worth less after a wreck. Your client claims that lost value; you keep 30% of what you recover.Recover $5,000 → your firm keeps $1,500.

Total Loss (Appraisal Clause). Totaled cars are usually underpaid. The Appraisal Clause gets a higher number; you keep 30% of the increase — not the whole check.A $5,000 increase → your firm keeps $1,500.

Diminished Value

Your firm keeps
$1,200
Client gets $2,800

Total Loss (Appraisal Clause)

Your firm keeps
$2,650
$2,100 fee + $550 appraiser cost, recovered
Client gets $4,350 extra

Appraisers charge about $500–$600. Your firm fronts that up front, then recovers it straight from the settlement — on top of your 30% — so the fee costs you nothing.

Either way, ~$1,000–$2,000 per case — the money that pays back your marketing (below).

Now watch it pay back your ad budget

Your numbers: how much of your marketing the car claims cover — and how many more cases that buys.

16
Car claims / month
$1,000
Cost per new case
Car-claim revenue / month
$24,000
$288,000 / year
That pays back 240% of your ad budget — and then some.
Put it back into ads and that's about 24 more injury cases every month — at no extra cost.

Totaled Cars = the Biggest Paydays

Most firms ignore this — often thousands more per case, and you barely touch it.

What is the Appraisal Clause?

A clause already in almost every auto policy. When the total-loss offer is too low, it lets your client force a fair value — no lawsuit.

How it works
1
Invoke the clause
Your client formally invokes the Appraisal Clause in their policy.
2
Each side picks an appraiser
The insurer and your client each name an independent appraiser.
3
The appraisers negotiate
They compare values and settle on what the car is really worth.
4
It settles — for more
Most cases end here, often thousands above the first offer.
5
If not, an umpire decides
A neutral third party sets a binding value — which both sides usually settle to avoid.
And your team never calls the insurer
You flag the total loss
one click
Our vetted appraiser takes over
handles the adjuster + the Appraisal Clause for you
You collect your 30%
plus the fronted fee, back from the settlement
The appraiser charges about $500–$600. Your firm fronts it, then recovers that cost straight from the settlement — on top of your 30% — so it never comes out of your pocket.
Zero insurance-company calls for your team

Real Total-Loss Wins

Actual increases won with the Appraisal Clause — you keep 30% of each.

Total LossJune 2024
Vehicle
$49,007.90
+50% increase
Insurance offer
$97,219
TRUEclaims value
$146,226.90
Settlement
$146,226.90
Time to settlement
4
Insurance company
State Farm
Total LossAugust 2023
Vehicle
$30,003
+200% increase
Insurance offer
$14,997
TRUEclaims value
$82,500
Settlement
$45,000
Time to settlement
213 days
Insurance company
Indiana Farmers Insurance
Total LossFebruary 2025
2021 Rolls-Royce Ghost Base
$26,000
+10% increase
Insurance offer
$248,000
TRUEclaims value
$274,326.12
Settlement
$274,000
Time to settlement
5 days
Insurance company
State Farm
Total LossJune 2025
2018 Jeep Grand Cherokee Altitude
$25,558.64
+122% increase
Insurance offer
$20,918.36
TRUEclaims value
$52,051.82
Settlement
$46,477
Time to settlement
5 days
Insurance company
Progressive
Total LossDecember 2024
2024 Porsche Cayenne S
$21,514
+19% increase
Insurance offer
$113,486
TRUEclaims value
$150,691.45
Settlement
$135,000
Time to settlement
1 days
Insurance company
Farmers
Total LossNovember 2024
2005 Dodge Ram 3500 Pickup
$20,433.35
+153% increase
Insurance offer
$13,316.65
TRUEclaims value
$38,590.27
Settlement
$33,750
Time to settlement
7 days
Insurance company
Progressive
Total LossJanuary 2025
2011 Ford F-350 Super Duty Lariat
$19,798.75
+114% increase
Insurance offer
$17,292.31
TRUEclaims value
$38,872.76
Settlement
$37,091.06
Time to settlement
7 days
Insurance company
Main Street America Insurance
Total LossOctober 2025
2020 Mercedes-Benz AMG GT Coupe Base
$18,171
+30% increase
Insurance offer
$61,138
TRUEclaims value
$86,410.53
Settlement
$79,309
Time to settlement
7 days
Insurance company
Auto Club
Total LossAugust 2024
Vehicle
$16,289.48
+36% increase
Insurance offer
$45,421.62
TRUEclaims value
$66,446.50
Settlement
$61,711.10
Time to settlement
3
Insurance company
AAA
Total LossNovember 2024
2007 GMC Sierra 2500HD Work Truck
$15,947.85
+137% increase
Insurance offer
$11,649.59
TRUEclaims value
$27,747.44
Settlement
$27,597.44
Time to settlement
3 days
Insurance company
Safety Insurance
Total LossNovember 2024
2022 RAM Ram 2500 Pickup Tradesman
$14,640.81
+31% increase
Insurance offer
$47,882
TRUEclaims value
$71,629.70
Settlement
$62,522.81
Time to settlement
22 days
Insurance company
Commerce
Total LossSeptember 2025
1998 Dodge Ram Pickup ST
$14,400
+136% increase
Insurance offer
$10,600
TRUEclaims value
$30,851.98
Settlement
$25,000
Time to settlement
3 days
Insurance company
Progressive
Total LossMarch 2026
2023 Mercedes-Benz C-Class Sedan AMG C43
$13,550
+37% increase
Insurance offer
$36,200
TRUEclaims value
$49,779.31
Settlement
$49,750
Time to settlement
3 days
Insurance company
BRISTOL WEST
Total LossJune 2024
Vehicle
$13,497.98
+18% increase
Insurance offer
$75,714.52
TRUEclaims value
$89,212.50
Settlement
$89,212.50
Time to settlement
3
Insurance company
Progressive
Total LossDecember 2025
2021 Tesla Model S Long Range Plus
$12,499
+52% increase
Insurance offer
$24,000
TRUEclaims value
$36,626.72
Settlement
$36,499
Time to settlement
4 days
Insurance company
Progressive
Total LossJuly 2025
2020 Mercedes-Benz CLA AMG CLA45
$11,500
+40% increase
Insurance offer
$28,500
TRUEclaims value
$45,093.15
Settlement
$40,000
Time to settlement
12 days
Insurance company
BRISTOL WEST
Total LossJanuary 2025
2023 Ford Expedition Limited
$10,872.78
+17% increase
Insurance offer
$62,797.22
TRUEclaims value
$78,392.43
Settlement
$73,670
Time to settlement
14 days
Insurance company
Travelers
Total LossAugust 2024
Vehicle
$10,425.78
+36% increase
Insurance offer
$29,188
TRUEclaims value
$41,032.19
Settlement
$39,613.78
Time to settlement
4
Insurance company
State Farm
Total LossAugust 2025
2022 Ford Mustang GT Premium
$10,413
+35% increase
Insurance offer
$30,000
TRUEclaims value
$41,545.18
Settlement
$40,413
Time to settlement
3 days
Insurance company
AAA
Total LossJuly 2025
2022 RAM Ram 3500 Chassis Cab Tradesman
$10,000
+21% increase
Insurance offer
$48,000
TRUEclaims value
$62,922.63
Settlement
$58,000
Time to settlement
2 days
Insurance company
PROGRESSIVE
Total LossJuly 2025
2023 GMC Sierra 1500 Elevation
$9,999
+25% increase
Insurance offer
$40,000
TRUEclaims value
$50,204.50
Settlement
$49,999
Time to settlement
2 days
Insurance company
National General
Total LossMarch 2025
2022 Honda Accord Sport SE
$9,563
+48% increase
Insurance offer
$19,800
TRUEclaims value
$30,827.26
Settlement
$29,363
Time to settlement
53 days
Insurance company
STATE FARM
Total LossJune 2025
2004 Chevrolet Silverado 2500HD LT
$9,516.32
+89% increase
Insurance offer
$10,683.68
TRUEclaims value
$21,212.17
Settlement
$20,200
Time to settlement
7 days
Insurance company
Progressive Insurance
Total LossSeptember 2024
2000 Ford F-250 Super Duty Lariat
$9,161.73
+62% increase
Insurance offer
$14,672.27
TRUEclaims value
$26,682.36
Settlement
$23,834
Time to settlement
1 day
Insurance company
Progressive

What Our Customers Say

Using TRUEclaims just makes it so much easier

We submitted a TRUEclaims report for $2,100 and the insurance paid us every penny… we used it a second time for a Jaguar… the insurance company’s response was $1,100 [before the TRUEclaims report]… then we ran a TRUEclaims report that came to about $7,000… they came up to $5,700… it was about a week’s time... Using TRUEclaims just makes it so much easier to generate a report in a couple of minutes… and it’s some quick money for your clients… I’ve used it a few times so far and it’s very quick and pretty accurate… it was within a 5% range of [what we got]… the comps are great… the report is comprehensive and so far we’ve had good feedback about it… it could easily be a 6 figure added revenue stream

Christopher Minias
CEO, Minias Law Firm, Florida
We’re SOLD. We’re on this every single time for a total loss claim

We’re SOLD. We’re on this every single time for a total loss claim… [we got] $24,000 which was $10,000 more… our client is happy and I am happy… it took about 2 weeks from the time I started speaking with the appraiser… I think it’s a win-win for the client, for the firm. I wasn’t event aware that we had that option where we could invoke the Appraisal Clause… I got paired with an Independent Appraiser through TRUEclaims and went in there and we got way more… we were thinking of taking 15-20% [on future ones] as our lawyer fees

Igxtelle Dopgima
Igxtelle Mbah-Acha Dopgima, Esq. Igxtelle Law Group PLLC, Managing Attorney, Texas
That's more than a 10x increase from what I paid for the report...

I was in a pretty bad accident earlier this year and I knew that the offer I was made for the total value of my car was low... My car had 90,000 miles on it, so it was no spring chicken... [TRUEclaims showed] my car was worth about $4,000 more than what they were offering me... I ended up getting just shy of $2,600 more for my vehicle... that's more than a tenfold increase from what I paid for the report... [It] allowed me to buy a new car outright and have no car payment... I was able to get that extra almost $2,600 without utilizing the appraiser option. ...[On] total loss claims... I've been able to get clients even on older vehicles several thousand dollars of an increase for their total loss... every time I've utilized TRUEclaims, I've been able to get more money for my clients. Working with TRUEclaims is a very easy process... It takes a matter of minutes... you can look up the value before you purchase it [to see] whether or not it makes sense... ...Oftentimes [clients are] only concerned about their car because that's their only transportation... ignoring the PD is a loss of an actual PI client... Any client-centered firm should be looking to TRUEclaims...

Krista Bartholomew
Personal Injury Attorney, Florida

Group Comments

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Firms using it

Amazing Law Firm
Schiller & Hamilton
Fielding Law APC
Minias Law
Matos Personal Injury Lawyers
Walker Advertising
RUDIN LAW
Merk & Gile, Injury Attorneys
GLR Law
Law Office of Bianca R. Ennix
GoRo Law
Karl Truman Law Office
ELG Injury Lawyers
Igxtelle Law Group PLLC
L.P.A. Law
Fuicelli & Lee PC
Beverly Hills Attorney Group
SGKlegal
Rhorer Walker Law Firm
Dennis Injury La
Jose Robles Jr Law Firm, PLLC
Parnall Law Firm, LLC
Driggs, Bills & Day d/b/a The Advocates
Claggett & Sykes Law Firm
Harman Law, PLLC
Morris Law
Alex Hanna Law
The Russ Firm
Smith Law Offices
Stewart Law Offices
Merk & Gile Law
Truitt Law Offices
DFox Law, PLLC
LawyerUp
Nurenberg Paris
Hunter | Everage
Wells Call Injury Lawyers
Law Offices of S. Chris Davis
Lawrence and Associates
Edwards and Patterson Law
Kenny Habetz Injury Law
The Major Law Firm PLLC
Fenstersheib Law Group
Ramos Law
Posch Law Firm
Kenneth S. Nugent, P.C.
Rick
Beck & Beck Attorneys at Law
Roberts Wilson, PA
Langer Law
Gersie Law LLC
DSG Attorneys
Smith & Son Law
Hale Law
Pacific Coast Injury Law Center
Pignatelli & Associates, PC
Fox Injury Law
JB Law Group, PLLC
Kelleher Law
Shamieh Law Firm

Frequently Asked Questions

Don't compare it to a BI settlement — compare it to what you pay to get a case. If a signed case costs you, say, $600 in ads and its car claim pays your firm $1,500, you didn't just make $1,500. You got your $600 back and then some. Do that across your whole caseload and your ads pay for themselves — which is exactly what lets you spend more and sign more BI cases.

Simple Pricing

No monthly fees. No setup costs. You pay about $200–$350 per report to unlock $1,000–$2,000 per claim.

Diminished Value Report

40 Reports
$0 For Analysis
$200 / report
$8,000 total
30 Reports
$225 / report
$6,750 total
20 Reports
$250 / report
$5,000 total
10 Reports
$275 / report
$2,750 total
1 Report
$350 / report
  • Detailed comparable vehicles analysis
  • 35+ Data points
  • 60+ Calculations
  • Repair estimate analysis for damage adjustment

No hidden costs. No monthly subscriptions. No long-term contracts.

Fair Market Value Report

For Total Losses
$200 / report
$0 for the search — pay per report.
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